Razorfish Germany has come up with a pretty cool idea combining mobile, NFC, and downloading cool stuff. The Digital Gum Ball Machine. Razorfish calls it “Digital-Gum-Goods.”
From their blog:
This is an NFC-enabled Gum Machine we have built at Razorfish that is packed with all sorts of digital goodies: Apps, movies, songs, ebooks, as well as other exclusive and location-based content that can be pushed to a phone. Simply enter a coin and turn the lever – then follow the animation and tap your smartphone next to the release chute.
Yet another cool way to think about combining the real and virtual worlds.