Real-Time Billboard Updates With Weather

by Paul Flanigan

This is very cool (or hot? pick your pun):

But I have one suggestion: Instead of showing me what I should be wearing now, show me what I might need for later today or tonight.

I love that they took the most timely and relevant thing everyone looks for (the weather) and built a real-time advertising model out of it. With a forecast, they could double their advertising. And, if I was near a shop, I may just stop in a buy that umbrella I forgot because it wasn’t raining this morning.

Either way, this is pretty slick. (Ba dum dum.)

Comments on this entry are closed.

Previous post: