Here’s an example of everything that can be awesome with interactive digital signage engagement.
Chris O’Shea has created “Woodland Wiggle,” an interactive experience at The Royal London Hospital. A permanent installation, it encourages children to interact, which helps them “benefit from the healing powers of art and play.”
I often talk about strategy, having the right plan in place to ensure that the execution is awesome. From O’Shea:
Working in close consultation with clinical teams at the hospital, and following a series of workshops with physiotherapists and occupational therapists, I was able to determine a range of movements that would give children the best health benefits which strongly influenced the format and design of the games created.
The installation had to work with a wide range of abilities, from wheelchair users, visually impaired, to bed bound children, so simple movement filtering allows for triggering of music & paint with just a wave of the hands.
Yep. I’d say that’s about as complete an understanding of the strategy as you can get.
Check out Chris’s other work here.
Found at DigitalBuzz.