BMW Uses Projection Technology to Turn Today’s Cars Into Future Cars

by Paul Flanigan

Using projection and motion technology, BMW digitally transformed cars on a busy New York City street into concept cars.

Instead of the usual human interaction to engage consumers, BMW created a virtual car show out of their efforts.

I feel like I’m saying this more and more: There is simply nothing technology can’t do. It’s all (and always) about the end result – the engagement of the viewer.

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