Bright Idea? Tropicana Makes The Sun Rise in London

In Trafalgar Square, Tropicana created a faux sun rise as part of their “Brighter Mornings” campaign. They describe the process:

The Trafalgar Sun which took six months to create is 30,000 times bigger than a football, has a surface area of 200m2 and weighs over 2,500kgs. Its internal light source produces 4-million lumens of light, the equivalent of 60,000 light bulbs, making the artwork visible from space.

You can see a time lapse of the construction here:

Cool. I guess. But I’m left with wondering why? Did anyone see it from space? And how much did this project cost? Did it justify the awareness for Tropicana? The big question: Would anyone buy more Tropicana products because of this?

[AdWeek]

  • http://stanfaryna.wordpress.com Stan Faryna

    Staging beauty is not cheap. Just check the receipts for a month of beauty supplies for a woman who fans Sephora or Mac. [grin]

    The arrogance of an extravagant artist that envies God is never justified. But there is a certain wow and sexy hutzpah to that kind of reckless ambition.

    Stan

    Recently on my blog: Castleville and Social Media Cheats. And other social media DOHs! http://wp.me/pbg0R-Ac

  • http://www.experiate.net Paul Flanigan

    But in order for art to have impact, it should be appreciated. Imagine an execution like this in a place like Alaska in the middle of winter, when there is no sun.

  • http://stanfaryna.wordpress.com Stan Faryna

    Imagine a circle of people wearing orange shirts at the center of a mass of African children in need. Like rays of light, the orange shirts move out in lines into the surrounding mass of children. Food, candy, Tropicana juice, yellow-white-and organe shirts are distributed. Zoomed out: the mass of children starts to change color as they put the shirts on. Close up: smiles, laughter, and joy. Zoom out. Close up.

  • http://www.experiate.net Paul Flanigan

    Now that is impact.

  • Pingback: Blog Soup: @DaveRGallant @BradShorr @pammktgnut @danperezfilms @PaulFlanigan « The unofficial blog of Stan Faryna

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