When you work in a profession, you tend to automatically look around you and notice those elements of life that are related. When I worked in baseball, I couldn’t help but stare at the jumbotrons in other parks when I went to ballgames. While at Best Buy, I always noticed the screens on shelves in other stores.
Same holds true for digital signage. Wherever I go, my eyes scope out the screens with moving pictures.
For the first time in Ihavenoideahowlong, I took the kids to a brand spankin’ new McDonalds that popped up near our house (because it’s just not America if you can’t hit a McDonalds with a tee shot from your front yard).
Walking in, I immediately noticed the digital screen. See if you can find it here:
Let me help you:
It’s the one on the left, where no one looks. No where near the backlit menus.
And I can’t help but wonder why the heck it is even there? What is the sense of putting a digital screen on a wall that no one even looks at? I went in at lunch, on a Saturday, and sat facing the cash line, and did not see one person look that way.
Digital Signage 101: Put the screen where the eyeballs are.