If you know me, and if you have known me for a few years, you know that I have been soap-b0xing the idea of creating engagement through multiple channels. My term for it was “Multi-channel ecosystem of consumer engagement.” Kind of a mouthful.
Saatchi & Saatchi Advertising came up with probably the best three minutes I have seen that explains this. (That’s probably why they are Saatchi & Saatchi.)
My only comment is that this goes beyond advertising; it’s marketing as well. And Branding. This could be called “Integrated Advertising, Marketing, and Branding.” But that’s a mouthful.
We’re all in this.
Hit the YouTube page to see the credits for this creation.