Every time you send a message of any kind – blog, video, email, text, or even a phone call, it’s content. Everything you will find online is content from someone. And the goal is always to get people to pay attention to your content.

CC Chapman and Ann Handley wrote Content Rules, about the strategy of content and how you can master it.

Content Rules is Terrific

I have been working in some form of content my entire life – video, writing, acting, blogging, tweeting – you name it, I have probably done it. Their book is the best book on the strategy for effective content I have read. I liked it so much, I made a video review. Enjoy!

(I can’t sing to save my life. I know this. I don’t care.)

You can find all my reviews here. And if you like content and food, check out our other site, Very Culinary. Here’s one of our favorites: Reduction.