Experiate » Agency http://experiate.net Connect. Engage. Tue, 08 May 2012 13:10:49 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 When A Great #Advertising Idea Misses The Mark http://experiate.net/2012/03/14/when-a-great-advertising-idea-misses-the-mark/ http://experiate.net/2012/03/14/when-a-great-advertising-idea-misses-the-mark/#comments Wed, 14 Mar 2012 09:00:59 +0000 Paul Flanigan http://experiate.net/?p=5180

Being Irish, I’m supposed to watch all things ginger, right?

For the Atlanta St. Patrick’s Day Parade:

This is just creepy. Instead of letting a great song (I’m supposed to say that, right?) play, all I could watch is the eye/mouths.

Here’s another mistake. Great idea from International Alerts.

The special effects are the hero here, but why is the guy with words shouting? Shouldn’t he be the opposite of bullet man? Calm, cool, collected?

In both cases, it feels like no one outside the production was asked to review these. In both cases, they miss the mark.



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