Earlier this week, ChronicleNYC put out a video showing RC aircraft shaped like humans flying around New York City to promote the upcoming release of Chronicle.

You can see people in the video looking skyward, pretty impressed with the illusion. Here’s the rest of the process:

1. People go online to see if others saw it.
2. They finding this video (because it’s viral enough to be at the top of search) and realize it’s a marketing stunt for a movie.
3. They stop being impressed.

Magicians never reveal their secrets. It’s what keeps the illusion real and the experience entertaining. Showing everyone how you did it wrecks the illusion.

What is the point of showing everyone how you did it?