This is what Great #Advertising Looks Like

I love good advertising. Good advertising does three things:

  1. Attracts your attention.
  2. Engages you.
  3. Persuades to take action.

Check out this spot from Neogama BBH for Johnnie Walker

The visuals are eye-popping (Point 1). It’s one minute long, and within the first seven seconds, you know you’re going to see this all the way through (Point 2).

How does this persuade me to take action? I will have the brand “Johnnie Walker” in my head and will most likely think about this ad when I’m at the liquor store looking for my libation (Point 3).

Furthermore, because this is entirely visual, it works on almost any kind of media channel.

Via.

  • http://www.facebook.com/profile.php?id=609641 Jonathan Ortiz

    anyone else catch the God of War 2 and 3 video game ripoff?

  • http://www.experiate.net Paul Flanigan

    I did not. I haven’t played video games for several years, so that reference blew right by me.

    I wonder, though, if that says something about the demographic…do Johnnie Walker drinkers play video games? Do gamers drink Johnnie Walker…?

  • http://www.theuniuni.com/ Payton_vege

    Amazing write-up! This could aid plenty of people find out more about this particular issue. Are you keen to integrate video clips coupled with these? It would absolutely help out. Your conclusion was spot on and thanks to you; I probably won’t have to describe everything to my pals. I can simply direct them here!

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