Would you like a six foot-long with your two liter?
Starbucks Formula For Social Media Success
“…a social media plan that works beautifully to create millions of fans for the brand and keep them involved in the brand’s doings.” I have said this so many times: Companies do not build brands. Customers build brands. This is a perfect example of how a major brand allows its users to define and shape its place in their life.
Jim Mitchum provides a nice piece on how to be more proactive in social media. At the end of the piece, he links to an article about Pepsi skipping the Super Bowl to focus more on online marketing efforts. Last year, Best Buy’s network did as well as it had ever done while I was there, even in the wake of bad economic news. Why? For this very reason. When an advertiser says they’re skipping the Super Bowl, everyone believes that the advertiser is just not spending money. Not true. It may be that they are spending the money somewhere else, for a more targeted audience with a higher ROI. Pepsi just made my argument. And if you think that Coca-Cola has the run of the roost now with the big game, think about this: Pepsi drinkers will still be watching the Super Bowl. Is Coke really going to be taking advantage of a competitor’s absence?
How To Run A Meeting Like Google
I know too many people who need to read this. Read it.
Alex Lundry Chart Wars: The Political Power of Data Visualization
“Pictures are a superior and more efficient delivery mechanism for information.” Sounds like a good reason for digital signage. 5:00 video, but watch the first 2:30 where he shows some examples and talks about data visualization. The last half of dos/don’ts are stuff we all should know anyway.
An Augmented Building
Scroll down the page for the english translation and video. Very cool.
Projection on Buildings
Another version of an augmented building. More for the visual art, but I can see museums all over this.
First Person Tetris
Make sure you haven’t been drinking. I got about 45 seconds into this and realized I was laying on the floor. And I wasn’t drinking.
Card Flourishes in Advertising
Dan & Dave have teamed up with Christopher Wicks to create advertising for Wicks’s shirt collection. I love card flourishes. This spot had me completely mesmerized for 60 seconds. Watched it once. Did not even see the shirts. Oops. My first thought, when considering how this type of content works, is that it is so cool that the producers and advertiser completely forgot why they made the ad – to promote the shirts. A good example of content that should work but doesn’t.
Coke Happiness Machine
Interactive? Check. Engaging? Check. Customer retention and brand loyalty? Yep. Digital? Ummm…not really. Much ado has been made lately about Coke’s interactive machines, but I can say with some confidence that a customer would remember this interactivity more than with a digital interface. Especially when the coke comes with a pizza. Very clever.
