http://experiate.net/2009/10/26/a-name-by-any-other-name-is-well-a-name/ Connect. Engage. Thu, 05 Apr 2012 01:17:00 +0000 hourly 1 http://wordpress.org/?v=3.2.1 http://experiate.net/2009/10/26/a-name-by-any-other-name-is-well-a-name/comment-page-1/#comment-365 Book Review: Unleash The Kraken!..er..Power of Digital Signage « Experiate Tue, 27 Apr 2010 06:06:37 +0000 http://experiate.net/?p=788#comment-365 [...] There are a few challenges the book faces. Overall, Mr. Kelsen makes the process and understanding sound much easier said than done. At several points in the book, I asked, “Okay, so how do I do that?” But, could not find an answer. As noted above with categorizing networks into three main sectors, the real understanding is in knowing that every single network, regardless of categorization, must have a unique and developed strategy. What works for one network will almost certainly not work for another. I feel it’s important not to gloss over this too much, to help the reader understand that it doesn’t matter if you own one screen or one thousand screens, this stuff is challenging and often nebulous. Industry veterans will attest to this quite freely. Perhaps that’s what makes the industry so exciting. (Heck, people continue to argue about whether or not we should call ourselves digital signage!) [...] [...] There are a few challenges the book faces. Overall, Mr. Kelsen makes the process and understanding sound much easier said than done. At several points in the book, I asked, “Okay, so how do I do that?” But, could not find an answer. As noted above with categorizing networks into three main sectors, the real understanding is in knowing that every single network, regardless of categorization, must have a unique and developed strategy. What works for one network will almost certainly not work for another. I feel it’s important not to gloss over this too much, to help the reader understand that it doesn’t matter if you own one screen or one thousand screens, this stuff is challenging and often nebulous. Industry veterans will attest to this quite freely. Perhaps that’s what makes the industry so exciting. (Heck, people continue to argue about whether or not we should call ourselves digital signage!) [...]

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