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	<title>Comments on: Digital Retailing</title>
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		<title>By: David Weinfeld</title>
		<link>http://experiate.net/2009/08/25/digital-retailing/comment-page-1/#comment-106</link>
		<dc:creator>David Weinfeld</dc:creator>
		<pubDate>Tue, 25 Aug 2009 19:53:17 +0000</pubDate>
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		<description>Paul,

You touch on what I believe to a major trend in retail: the convergence of the online and offline shopping experience. With technology innovations and more dynamic self-service systems, retail stores are increasingly becoming consumer-driven environments. The ease and efficiency offered through online shopping, including the ability to garner expert reviews on a product with the click of a button, are finding their way into the world of bricks and mortar. From RFID. handheld shopping devices, to flexibile digital displays, these technologies promise to reinvigorate the offline shopping experience. 

While e-commerce continues to pull shoppers from offline retailers, our own consumer behavior and sociology ensure that bricks and mortar establishments will always exist in one form or another.</description>
		<content:encoded><![CDATA[<p>Paul,</p>
<p>You touch on what I believe to a major trend in retail: the convergence of the online and offline shopping experience. With technology innovations and more dynamic self-service systems, retail stores are increasingly becoming consumer-driven environments. The ease and efficiency offered through online shopping, including the ability to garner expert reviews on a product with the click of a button, are finding their way into the world of bricks and mortar. From RFID. handheld shopping devices, to flexibile digital displays, these technologies promise to reinvigorate the offline shopping experience. </p>
<p>While e-commerce continues to pull shoppers from offline retailers, our own consumer behavior and sociology ensure that bricks and mortar establishments will always exist in one form or another.</p>
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