DSA Webinar – Content Best Practices Replay (Running Time: 60 Minutes)
Did you miss the webinar on August 11? If so, you can see the replay here. Listen to Kieth Kelsen, Michael Chase, and me talk about content best practices.
A Degree In Digital Signage
On July 27, I wrote some commentary on Texas State Technical College’s Degree in Digital Sigange. Patricia Lister-Golin wrote a comment that I think everyone should read.
GM Appointment Shows No Respect For Marketing (Branding Strategy Insider)
Marketing comes first, advertising comes second. You don’t make money building products; you make money building brands.
Amen.
Stopwatch
Recently I did the DSA webinar and needed a stopwatch to time myself practicing. Instead of hauling around yet another device, or if your phone does not have one, here’s a web app that works very well.
“Putpocket” Marketing in Britain (Article/Video run time is 3:00)
What’s more surprising, finding more money in your pocket, or the fact that someone snuck it in there?
The Big Picture
Project Management with a “cloud” feel. Demo video on home page is 2:30. Nice and simple little project management tool. Very nice for communicating to partners if you can’t afford major VPN or server technology.
Digital Signage Explained in 30 Seconds.
Here’s your elevator speech.
Brand Tags
Type in a word or phrase to describe what you think of the brand. Enter five of these and then see what others think. Fascinating.
MatterMeter
It asks a simple question: If ___________ no longer existed, would it matter?
According to participants, No one would care if Neiman Marcus disappeared, but everyone would care that Doritos did.
How Not To Use Digital Signage
Okay, this is not exactly what comes to mind when I think of viewer engagement, but it’s a H-O-R-S-E game winner, nonetheless.
[...] Shows No Respect for Marketing – August 19, 2009 I had put this post in an earlier Clicks post of mine. I think this is one of the best lessons in marketing you can read. It clearly shows [...]