Some links ‘n reads for your weekend.
Wikoohpedia
“the Out-of-Home knowledge site that everyone with a free account can edit .”
Digital Out-of-Home Landscape Brief (Jeremy Lockhorn, Clickz, July 2009)
If you’re new to OOH, or want to know what the industry looks like from Mt. Everest, this is one of the best overviews to read.
The End of Advertising As We Know It
Long, but interesting information on the landscape of advertising, what is changing the industry, and scenarios likely to play out in the future. What is really interesting is that it was originally written in 2007 (eons ago) but has almost complete relevance today. Future, you say? Abstract. Site.
7 Viral Marketing Lessons Learned from The Swine Flu Virus (April 30,2009)
Very clever analogy between swine flu and viral marketing.
Stepping back from TV: 10 Steps To A Better Content Experience (Rob Gorrie, >>Advertise Here!)
Terrific post on 10 ways content can be more engaging. If we can do all 10, we win. Big.
555 KUBIK (Running Time: 4:30)
“How it would be, if a house was dreaming” If this is my house, and this is dreaming, I would definitely not want to be in my house if it was having a nightmare. Wow.
Augmented Reality Twitter (Running Time :50)
Who knew all the people you follow live in the trees near your home? Very cool idea.
Philips Carousel (Running Time 2:00)
This was made to promote a TV. Not a movie. A TV. One word comes to mind: Impact. Another word comes to mind: Creepy (if you don’t like clowns).
Meeting Ticker
Step 1: Enter the number of attendees, the average hourly rate, and start.
Step 2: Find better ways to spend your money.
Do you have a cool link, video, article, or white paper you would like me to share? Contact me.
