Comments on: How To Hear With Your Eyes http://experiate.net/2009/03/31/how-to-hear-with-your-eyes/ Wed, 03 Feb 2010 13:38:39 -0800 http://wordpress.org/?v=2.9.1 hourly 1 By: Good Motion Graphics Speaks a Thousand Words « Just Out-of-Home http://experiate.net/2009/03/31/how-to-hear-with-your-eyes/comment-page-1/#comment-70 Good Motion Graphics Speaks a Thousand Words « Just Out-of-Home Fri, 24 Jul 2009 18:38:58 +0000 http://experiate.wordpress.com/?p=201#comment-70 [...] on the Noise!” post, where Paul Flanigan of Experiate.net wrote a excellent reply in his post on this issue as well. In general, let’s just say that the issue of “Audio” is all [...] [...] on the Noise!” post, where Paul Flanigan of Experiate.net wrote a excellent reply in his post on this issue as well. In general, let’s just say that the issue of “Audio” is all [...]

]]> By: Paul http://experiate.net/2009/03/31/how-to-hear-with-your-eyes/comment-page-1/#comment-19 Paul Thu, 02 Apr 2009 01:11:06 +0000 http://experiate.wordpress.com/?p=201#comment-19 I agree, Christian, that there is little better than an effective combination of audio and video, and certainly do not wish to downplay audio's importance. My point to this is to never assume that the viewer hears what you're trying to convey. If you turn the audio off and don't get the message, then re-do the video. You can still keep the audio. I agree, Christian, that there is little better than an effective combination of audio and video, and certainly do not wish to downplay audio’s importance. My point to this is to never assume that the viewer hears what you’re trying to convey. If you turn the audio off and don’t get the message, then re-do the video. You can still keep the audio.

]]> By: justoutofhome http://experiate.net/2009/03/31/how-to-hear-with-your-eyes/comment-page-1/#comment-18 justoutofhome Wed, 01 Apr 2009 20:23:39 +0000 http://experiate.wordpress.com/?p=201#comment-18 Ah, thanks for continuing the conversation/keeping it going Paul! I think this is a topic that is not discussed much or thought out well and is more "expected" than anything else. Visual communications give the audience a choice to whether watch or not, so content strategy in the visual sense is definitely critical and has more of the feel that it Must be thought out well. We know this philosophy is still not even at the optimal level still in the industry. But with audio, such is not the case. You definitely can "force feed" the content to the audience, and I see this as a huge potential detriment to the network value and the business overall. Because of this potential, I believe one must be very careful in their consideration of audio content. If it's relevant and good (just as it is important for visual content), then visual + audio content can be the most powerful means of communication. But if this combination is not thought out well; the audience (and I include employees in this group) will gain a negative perspective on your network very quickly. Let's not even go into the effects of this on the potential sales. Definitely good to see the POV from a Best Buy point of view, as it makes the message even more real and relevant. Great post Paul! and thanks for the read. P.S. No comments/replies are ever required on my site. :) Thanks for the continuous visits. Ah, thanks for continuing the conversation/keeping it going Paul! I think this is a topic that is not discussed much or thought out well and is more “expected” than anything else. Visual communications give the audience a choice to whether watch or not, so content strategy in the visual sense is definitely critical and has more of the feel that it Must be thought out well. We know this philosophy is still not even at the optimal level still in the industry.

But with audio, such is not the case. You definitely can “force feed” the content to the audience, and I see this as a huge potential detriment to the network value and the business overall. Because of this potential, I believe one must be very careful in their consideration of audio content. If it’s relevant and good (just as it is important for visual content), then visual + audio content can be the most powerful means of communication. But if this combination is not thought out well; the audience (and I include employees in this group) will gain a negative perspective on your network very quickly. Let’s not even go into the effects of this on the potential sales.

Definitely good to see the POV from a Best Buy point of view, as it makes the message even more real and relevant. Great post Paul! and thanks for the read.

P.S. No comments/replies are ever required on my site. :) Thanks for the continuous visits.

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